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ARCH DENTAL PARTNERS

REMARKABLE MARKETING SYSTEMS

6.1.0 MARKETING COORDINATOR TRAINING

Each office will task a marketing coordinator. This coordinator will work in collaboration with the Arch Marketing Manager to develop a unique marketing plan and budget based upon the practice needs. This training will be very helpful to the marketing coordinator in learning and fulfilling the responsibilities tasked.

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6.2.0 PULLING NEW PATIENT REPORTS

This training has been designed to help team members pull, filter, and sort reports in the practice management software that track new patients. Tracking new patients is an essential part of following a strategic growth plan.

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6.3.0 NAVIGATING THE MARKETING PLAN

Showing a return on investment is critical for your marketing budget. Marketers who are able to display the return of each investment are able to guide their budgets based on their actual needs and ideas for growth, rather than being stuck with what the finance department thinks they need.

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6.4.0 LAUNCHING A REFERRAL CAMPAIGN

In house marketing and branding plays a very important role in the process of setting up and growing your business.

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6.5.0 MARKETING THE IN-OFFICE PLAN

Create a efficient way to provide quality dental services to patients who are not covered by dental insurance.

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6.6.0 SENDING MAILERS - EDDM

This training will help marketing coordinators understand how to send mailers through EDDM.

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6.7.0 PLANNING SOCIAL MEDIA

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.

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Canva is an effective design tool for marketing materials. Here are some helpful hints to accessing and utilizing this valuable tool.

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6.9.0 POSTING ON FACEBOOK/INSTAGRAM

Recommendations for social media posts and social etiquette.

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6.10.0 EDITING A WEBSITE ON SQUARESPACE

This training provides helpful tips to making changes to the office website.

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6.11.0 CHANGING REVIEW TEXT ON WEAVE

Learn to change your review text on Weave.

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6.12.0 SENDING EMAIL CAMPAIGNS ON WEAVE

Weave has become a valuable tool to communicate with patients. This training outlines the steps to sending email campaigns through Weave.

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6.13.0 RESPONDING TO REVIEWS

Learn to make your patient's visit to your office comfortable, clean and enjoyable.

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6.14.0 UPDATING OFFICE INFORMATION ON GOOGLE AND YELP

Arch University will become an essential tool for each partner practice. This system will facilitate your ability to locate and utilize proven "Best Practices" and related resources and forms.

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6.15.0 WRITING A BLOG POST

Learn to make your patient's visit to your office comfortable, clean and enjoyable.

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