ARCH DENTAL PARTNERS
REMARKABLE MARKETING SYSTEMS
Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience. It is not a one-time fix, it is an ongoing strategy that helps businesses flourish.
Jump to:
Internal Marketing
- 6.1.0 Marketing Coordinator Training
- 6.2.0 Pulling New Patient Reports
- 6.3.0 Navigating the Marketing Plan
- 6.4.0 Launching a Referral Campaign
External Marketing
Online Marketing
- 6.7.0 Planning Social Media
- 6.8.0 Canva – Navigating, Designing, Social Media + Graphic Design
- 6.9.0 Scheduling Posts on Facebook/Instagram
- 6.10.0 Editing the Website on Squarespace
- 6.11.0 Changing Review Text on Weave
- 6.12.0 Sending Email Campaigns on Weave
- 6.13.0 Responding to Reviews
- 6.14.0 Updating Office Information on Google and Yelp
- 6.15.0 Writing a Blog Post
6.1.0 MARKETING COORDINATOR TRAINING
Each office will task a marketing coordinator. This coordinator will work in collaboration with the Arch Marketing Manager to develop a unique marketing plan and budget based upon the practice needs. This training will be very helpful to the marketing coordinator in learning and fulfilling the responsibilities tasked.
Access CourseResourcesCertification6.2.0 PULLING NEW PATIENT REPORTS
This training has been designed to help team members pull, filter, and sort reports in the practice management software that track new patients. Tracking new patients is an essential part of following a strategic growth plan.
Access-EaglesoftAccess-DentrixResourcesCertification6.3.0 NAVIGATING THE MARKETING PLAN
Showing a return on investment is critical for your marketing budget. Marketers who are able to display the return of each investment are able to guide their budgets based on their actual needs and ideas for growth, rather than being stuck with what the finance department thinks they need.
Access CourseResourcesCertification6.4.0 LAUNCHING A REFERRAL CAMPAIGN
In house marketing and branding plays a very important role in the process of setting up and growing your business.
Access CourseResourcesCertification6.5.0 MARKETING THE IN-OFFICE PLAN
Create a efficient way to provide quality dental services to patients who are not covered by dental insurance.
Access CourseResourcesCertification6.6.0 SENDING MAILERS - EDDM
This training will help marketing coordinators understand how to send mailers through EDDM.
Access CourseResourcesCertification6.7.0 PLANNING SOCIAL MEDIA
Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue.
Access CourseResourcesCertificationCanva is an effective design tool for marketing materials. Here are some helpful hints to accessing and utilizing this valuable tool.
Access CourseResourcesCertification6.9.0 POSTING ON FACEBOOK/INSTAGRAM
Recommendations for social media posts and social etiquette.
Access CourseResourcesCertification6.10.0 EDITING A WEBSITE ON SQUARESPACE
This training provides helpful tips to making changes to the office website.
Access CourseResourcesCertification6.11.0 CHANGING REVIEW TEXT ON WEAVE
Learn to change your review text on Weave.
Access CourseResourcesCertification6.12.0 SENDING EMAIL CAMPAIGNS ON WEAVE
Weave has become a valuable tool to communicate with patients. This training outlines the steps to sending email campaigns through Weave.
Access CourseResourcesCertification6.13.0 RESPONDING TO REVIEWS
Learn to make your patient's visit to your office comfortable, clean and enjoyable.
Access CourseResourcesCertification6.14.0 UPDATING OFFICE INFORMATION ON GOOGLE AND YELP
Arch University will become an essential tool for each partner practice. This system will facilitate your ability to locate and utilize proven "Best Practices" and related resources and forms.
Access CourseResourcesCertification6.15.0 WRITING A BLOG POST
Learn to make your patient's visit to your office comfortable, clean and enjoyable.
Access CourseResourcesCertification